Increased Lead Volume by 72%
July 16, 2021
What challenges were Emerge looking to solve?
Prior to working with ParaCore, Emerge had been running paid ads that were producing a low volume of leads at an extremely high cost per lead. This forced the leadership team to reduce the PPC budget and begin to question if it’s a viable path to growth.
Pain Points
- Past agency gave little strategic direction
- Cost per lead was far too high, forcing leadership to reduce their PPC budget
- Lead volume was lower than desired
ParaCore Solution
- Audited existing campaigns, eliminated poor performing audiences & keywords to improve CPL
- Conducted general & competitor keyword research to find new keywords not being leveraged to improve lead volume
- Designed fresh ad creative & drafted new ad copy
Results
- Increased lead volume 72% within three months
- Decreased cost per lead by 60% within three months
- For Google specifically, increased leads by 650% and decreased cost per lead by 90% in third month
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400% Increase in Lead Volume
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Rick Pedley
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“My target has always been 5:1, so 500%. And since we've been with ParaCore it's been 7:1 and 8:1 some months.”
Chad Nikkel
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“Our lead cost has dramatically dropped over time, and part of that was the relationship with ParaCore, them understanding my business.”
Vicki Mayo
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Expert PPC Partnership
“They actually care. They care about my business. They care about myself, my team, and it's really apparent. And I wanted a place where I wasn't just a number and I wanted expert service and a very high touch type place. And that's what I got with Paracore.”