How a Broad Keyword Campaign Lowered Cost Per Lead 75%

October 7, 2021

What challenges was Red Rock Windows and Doors looking to solve?

Red Rock Windows and Doors relies heavily on its most profitable lead, multi-window replacements. The client has battled a high Cost per Lead across all window campaigns due to a competitive market resulting in a very high cost per click, making it hard to convert high enough to balance out the high cost of traffic.

Pain Points

An all-time high Cost per Lead across all window campaigns
A high average cost per click due to a competitive marketplace for window leads
A Conversion Rate that couldn’t support the high cost of traffic

ParaCore Solution

We expanded our top 3 converting window keywords into a broad match campaign where we could limit our budget knowing the search terms would be more broadly matched
We ran this new separate campaign on a max clicks bit strategy in order to lower our cost per click.

Results

After launching this new campaign, we immediately saw improvement in our Cost per Lead for Windows specficially, considered as the client’s most valuable lead type
- A Conversion Rate 4 times what it was previously
- An 87% increase in Cost per Lead
- A 70% drop in Cost per Click

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Shaun Schulman

Black Pearl Mail

400% Increase in Lead Volume

“We wanted to get ads out there and get business right away. That was goal number one. And when we found ParaCore, we just hit the ground running and within a month we were having results.”

Rick Pedley

PK Safety Supply

8X Return on Ad Spend

“My target has always been 5:1, so 500%. And since we've been with ParaCore it's been 7:1 and 8:1 some months.”

Chad Nikkel

Aquaman Pools

Dramatic Drop in Cost Per Lead

“Our lead cost has dramatically dropped over time, and part of that was the relationship with ParaCore, them understanding my business.”

Vicki Mayo

Touchpoint Solution

Expert PPC Partnership

“They actually care. They care about my business. They care about myself, my team, and it's really apparent. And I wanted a place where I wasn't just a number and I wanted expert service and a very high touch type place. And that's what I got with Paracore.”