An “After Hours” Quiz That Cut Cost Per Lead by More Than Half!
October 7, 2021
What challenges was Eldercare Home Health looking to solve?
Eldercare only runs campaigns within business hours, meaning anyone searching for their services after hours wouldn’t see their ads. They wanted to test a landing page quiz, without compromising call volume within business hours. So we tested a campaign pointed to a quiz, limited to after hours, as a way to capture additional lead volume.
Pain Points
- An unreached market outside of business hour
- A stagnant Cost per Lead
- A low quality on lead forms
ParaCore Solution
- We took our existing Unbounce landing page, replacing the call to action “call us” with a quiz for those searching outside of business hours
- To maintain call volume within business hours, while reaching prospects evenings/weekends, we launched an “after hours” campaign utilizing a quiz form
Results
- Within the first 6 weeks of running ads after hours to the quiz landing page, we immediately saw improved performance.
- A Cost per Lead less than half of what it was previously
- A Conversion Rate that increased 32% when compared with the daytime Conversion Rate
Previous Case Study
Previous Case Study130% Increase in Lead Volume
Shaun Schulman
Black Pearl Mail
400% Increase in Lead Volume
“We wanted to get ads out there and get business right away. That was goal number one. And when we found ParaCore, we just hit the ground running and within a month we were having results.”
Rick Pedley
PK Safety Supply
8X Return on Ad Spend
“My target has always been 5:1, so 500%. And since we've been with ParaCore it's been 7:1 and 8:1 some months.”
Chad Nikkel
Aquaman Pools
Dramatic Drop in Cost Per Lead
“Our lead cost has dramatically dropped over time, and part of that was the relationship with ParaCore, them understanding my business.”
Vicki Mayo
Touchpoint Solution
Expert PPC Partnership
“They actually care. They care about my business. They care about myself, my team, and it's really apparent. And I wanted a place where I wasn't just a number and I wanted expert service and a very high touch type place. And that's what I got with Paracore.”