99% Increase in Lead Volume

November 5, 2021

What challenges was Oswalt Law Group looking to solve?

Oswalt Law Group wanted to be gin growing a specific practice area within their firm, primarily through PPC, however, the high cost per lead made them unable to do so. They needed lead cost to drop in order to make scaling the campaign financially viable.

Pain Points

High Cost per Lead was preventing the firm from investing more in the Google campaign
Low lead volume was resulting in missing new client acquisition targets

ParaCore Solution

Create four new landing pages for each lead type that went into this practice area, boosting relevance for users versus the previous general page
Segmented keywords into four separate Google campaigns to have more control over budget for each lead type

Results

Looking at the 90 days before the changes versus the 90 days after, there were significant improvements!
- 99% increase in conversions from the same ad spend
- 50% decrease in Cost per Lead
- 32% Increase in Conversion Rate

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“We wanted to get ads out there and get business right away. That was goal number one. And when we found ParaCore, we just hit the ground running and within a month we were having results.”

Rick Pedley

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“My target has always been 5:1, so 500%. And since we've been with ParaCore it's been 7:1 and 8:1 some months.”

Chad Nikkel

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“Our lead cost has dramatically dropped over time, and part of that was the relationship with ParaCore, them understanding my business.”

Vicki Mayo

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Expert PPC Partnership

“They actually care. They care about my business. They care about myself, my team, and it's really apparent. And I wanted a place where I wasn't just a number and I wanted expert service and a very high touch type place. And that's what I got with Paracore.”