690% Increase in Revenue

November 5, 2021

What challenges was Picmonic looking to solve?

Entering their peak season of the year, Picmonic wanted to find ways to increase their ad spend so long as it resulted in more revenue at a similar return on ad spend (ROAS). Most channels outside of YouTube seemed to be at capacity.

Pain Points

Their main paid ad channels appeared to already be tapped out
They wanted to scale ad spend to get the most of their peak season, but didn’t know where to direct the additional budget.
YouTube campaigns historically didn’t spend much.

ParaCore Solution

Researched additional placements (youTube videos) that were relevant to their target audience, expanding existing campaigns.
Research, built & launched several custom intent audiences, introducing new campaigns & allowing more spend on the channel.

Results

Month over month, ideal shifts in key metrics were observed, including:
- 393% increase in ad spend
- 690% increase in revenue
- 60% Increase in Return on Ad Spend

Previous Case Study

Previous Case Study99% Increase in Lead Volume

Shaun Schulman

Black Pearl Mail

400% Increase in Lead Volume

“We wanted to get ads out there and get business right away. That was goal number one. And when we found ParaCore, we just hit the ground running and within a month we were having results.”

Rick Pedley

PK Safety Supply

8X Return on Ad Spend

“My target has always been 5:1, so 500%. And since we've been with ParaCore it's been 7:1 and 8:1 some months.”

Chad Nikkel

Aquaman Pools

Dramatic Drop in Cost Per Lead

“Our lead cost has dramatically dropped over time, and part of that was the relationship with ParaCore, them understanding my business.”

Vicki Mayo

Touchpoint Solution

Expert PPC Partnership

“They actually care. They care about my business. They care about myself, my team, and it's really apparent. And I wanted a place where I wasn't just a number and I wanted expert service and a very high touch type place. And that's what I got with Paracore.”