Decrease Cost Per Lead by 60%

July 13, 2021

What challenges were Black Pearl Mail looking to solve?

Prior to working with ParaCore, Black Pearl Mail needed to identify how to make PPC and SEM channels more profitable. They struggled to build consistent lead flows and control the cost per lead across paid search and social vehicles.

Pain Points

Higher than average cost per lead vs. competitors
Lead volumes that did not support existing sales resources
Low converting landing pages

ParaCore Solution

We built focused and optimized landing pages segmented by service offerings
Expanded optimized ads into international markets
A/B tested multiple CTA’s and expanded retargeting and interest-based audiences

Results

Decreased cost per lead by 60% in the first 5 months
Increased lead volume by 400%
Increased conversion rates from 6% to 10%

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Shaun Schulman

Black Pearl Mail

400% Increase in Lead Volume

“We wanted to get ads out there and get business right away. That was goal number one. And when we found ParaCore, we just hit the ground running and within a month we were having results.”

Rick Pedley

PK Safety Supply

8X Return on Ad Spend

“My target has always been 5:1, so 500%. And since we've been with ParaCore it's been 7:1 and 8:1 some months.”

Chad Nikkel

Aquaman Pools

Dramatic Drop in Cost Per Lead

“Our lead cost has dramatically dropped over time, and part of that was the relationship with ParaCore, them understanding my business.”

Vicki Mayo

Touchpoint Solution

Expert PPC Partnership

“They actually care. They care about my business. They care about myself, my team, and it's really apparent. And I wanted a place where I wasn't just a number and I wanted expert service and a very high touch type place. And that's what I got with Paracore.”