130% Increase in Lead Volume
August 20, 2021
What challenges were Western Outdoor looking to solve?
Prior to working with ParaCore, Western Outdoor Design & Build needed to increase their sourced lead flow from Google searches. They also wanted top positioning for the competitve San Diego and Orange County markets.
Pain Points
- An overall low lead flow and an untapped market.
- Needing to keep their sales team busy.
- Maxed out on lead volume with their current traditional media channels
ParaCore Solution
- We first built a landing page optimized for conversions utilizing Unbounce.
- We then A/B tested our original form page variant against a page variant with a quiz ahead of the form leading to the same offer used on the original form.
Results
- Within the first 3 months of running ads to our Unbounce landing pages, and within 2 months of adding the quiz page variant, we saw the following results:
- More than doubled our Conversion Rate (with a 110% increase).
- More than doubled our overall Lead Volume (with a 130% increase).
- Decreased our Cost per Lead by 48%.
Previous Case Study
Previous Case Study35% Increase in Conversion Rate
Shaun Schulman
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400% Increase in Lead Volume
“We wanted to get ads out there and get business right away. That was goal number one. And when we found ParaCore, we just hit the ground running and within a month we were having results.”
Rick Pedley
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8X Return on Ad Spend
“My target has always been 5:1, so 500%. And since we've been with ParaCore it's been 7:1 and 8:1 some months.”
Chad Nikkel
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“Our lead cost has dramatically dropped over time, and part of that was the relationship with ParaCore, them understanding my business.”
Vicki Mayo
Touchpoint Solution
Expert PPC Partnership
“They actually care. They care about my business. They care about myself, my team, and it's really apparent. And I wanted a place where I wasn't just a number and I wanted expert service and a very high touch type place. And that's what I got with Paracore.”