Why we don’t have 12-month contracts

When we talk with new clients, there are only a couple things that really come up in almost every single conversation. And one of those conversation points is the duration of our contract.

And if we’re working with you on a new paid media agreement, our contract terms look like this, we do a three-month agreement, that’s fixed, so you’re in an agreement for three months, then after that, it’s month-to-month. And the reason we do that is because it takes at least three months to get a good idea of the results, right?

So, if you’re building a new campaign, we might be doing a lot of the building in the first month. If we’re taking over a campaign, we’re kinda doing a lot of analyzing, on-boarding the first month, we might be building a landing page the first month that’s launching the second month, and then so, if we’re building out a new campaign the first month, or launching a landing page the second month, and the third month we’re getting a full amount of data, typically by the end of the third month, we have a very good idea of what’s happening with the cost per lead, the volume of leads, and how the campaign is progressing.

We also know how the agency, our relationship with you is working, and how we’re both working together from a client and agency perspective. So three months is really like our baseline, and we have kind of a gut-check conversation at the end of that.

Now, after three months, we roll into month-to-month, and the reason that we do that is because we’re confident in our ability to basically relentlessly pursue results on an ongoing basis. There’s no such thing as “set it and forget it” in our office. We have a video that talks about client check-ins and strategy, another video in this series that I can link to. We’re just always trying new things. We’re always trying different optimization methods, new audiences, new ad creative, and if we’re not doing that, then we don’t really deserve to get paid, and so, that’s one of the reasons I do month-to-month, it actually, it holds me accountable, you like it because you know that we’re being held accountable, my account managers are accountable, everyone’s accountable when it’s month-to-month.

When someone’s locked into a 12-month agreement, that is a red flag that there’s a very good chance that that agency is basically trying to sign up people, lock ’em up, and then, they don’t really have much to do after a year. Now we want our clients to be with us for years because it’s really hard to get new clients and to keep new clients, and to keep anybody happy, and to just, you know, have a good relationship. So, when we bring out a new client, we do everything in our power to continue to improve that campaign, move it forward, try new things, try messenger ads, try lead ads, try retargeting videos, try YouTube, try– whatever the case may be.

And so, if you’re considering working with us, if you’re already working with us, we do three-month agreements, then roll into month-to-month, and if at any point you feel like you’re not getting the value that we promised, then, you can cancel the agreement with a 30-day notice, and I hope that never happens, and I hope we have conversations before that happens, but that’s the structure of our agreement.

As usual if you have any questions, please comment on the video and let me know, otherwise that’s just a brief explanation of why we do the three-month agreement with a month-to-month contract after that. Thanks a lot.

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