Landing pages are web pages designed specifically to convert visitors into leads and sales. Regarding sales funnels, landing pages can sometimes be overlooked because they don’t seem to offer much value.
In fact, landing pages are incredibly effective tools for converting traffic into leads and sales; they are also an ideal platform for testing different messages and offers.
If you’re ready to optimize your company’s landing page, here are the key areas to focus on, and some effective landing page examples that are designed to pull in potential leads
What makes an amazing landing page?
A strong, contextual hero image: The ‘hero shot’ is the main image on your landing page. Since it’s the first thing that visitors see, it’s important that it’s compelling! Even better is showing your product and service in use, to demonstrate how it works and the impact it could have on the interested user.
A compelling offer. Is what you’re offering worth it? Get more insights into this common question in our blog Landing Page Underperforming? Check Your Offer.
Clear call to action (CTA): CTAs with clickable buttons are used to direct users to perform specific actions, so your landing page’s CTA should compel visitors to complete your primary metric, whether that is submitting their email address, willing out a signup form, or clicking on navigation links. There’s no such thing as a CTA that is ‘too obvious’ or ‘too clear;’ people actively look for direction!
Strong descriptive headline: Landing pages need to feature an intriguing headline that grabs attention and provides context for what’s next; otherwise, why should potential customers accept your call to action? Well-written headlines clearly state the benefits and how the product or service stands apart from the competition.
Social proof: If other people have had a great experience with your product or service, prospective customers are far more likely to convert. That’s why social proof like customer testimonials and partner logos are powerful tools to build credibility.
Persuasive copy: Sure, people need to know what your product or service does, but they’re much more likely to convert if they understand the benefits they’ll receive by following through with your CTA. Benefits-oriented messaging is one of the best ways to boost conversion rate. For more tips and tricks, check out our blog 15 Landing Page Copywriting Tips to Boost Your Rates and Results.
What are some high-converting landing page examples?
Modern Bank: Bright colors, clear CTAs, and compelling headline.
Fisher Orthodontics: Minimal form fields and plenty of client testimonials.
72 (t) Professor: Clear, direct headline, and multiple points of communication.
Neurovisual Medicine Institute: Video testimonials, and the ability to schedule an appointment quickly.
The Receptionist: The offer of a free trial, along with a 12-minute product tour pop-up with a countdown to build a sense of urgency.
Anvizent: Short, impactful headline, easy sign-up form to schedule a demo.
WeConcile: Offer value clearly stated in the headline, and clear options to download from the Apple App store and Google Play.
Intueat: Clear CTAs for Find a Chef and The Ultimate Culinary Experience.
Reinhardt Chiropractic and Wellness: Animated arrow pointing to the CTA/Fill in form.
Rixon Technologies: Pop-up for a free ebook download to learn more about their featured data security platform.
Looking for more landing page ideas, or for conversion rate optimization of an existing page?
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