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Visit the ParaCore AcademyHey everyone, Adam with ParaCore. I have another huge Facebook update that’s rolling out on the sly. I wanted to mention it to you and it’s not even a paid advertising update. But it’s going to be a paid advertising update in a couple months, I can almost guarantee it.
One of the aspects of Facebook that I always talk about is that Facebook is like a billboard and AdWords is like a phone book. You go to AdWords and you try and find something, and you go to Facebook and you get hit with these ads. You get hit with these billboard style ads that are just telling you about something. However, now Facebook is changing all of that. Facebook has just introduced a section into the Marketplace called Services.
Services is home services. If you do any sort of digital marketing, you know that home services are really hard to advertise on Facebook for a lot of different vendors because you don’t have the right… If you’re a pool company, and we work with a pool company, what up Chad? If you’re a pool company, you can’t target people that have pools at their house. You just don’t have that targeting method. If you’re an electrician, you can’t really target people, and you can’t really be found in Facebook. But now, in Marketplace under Services, people can actually look for home service professionals.
I’m going to overlay some screenshots onto this video but they basically go through it and they say, well I need somebody to help me with my pool. I need pool cleaning. This is the type of pool that I have. They go through this entire process, they fill out all these, they answer all these questions and there’s a section at the end where they can add more information and then they hit Submit. Then they get a list of providers in Facebook from, right now it looks like it’s only fed through Home Advisor and through Handy. So, anyone that’s listed in those platforms. You then click engage, you click message, or you click Start or something and then it opens up a messenger conversation. Within that messenger conversation it then auto populates the details of the contract that you just went through and then it has a link that you click and you go to Schedule and it has a conversation open with the professional.
This is just totally different and totally new. This has never been done on Facebook before and they just slowly rolled it out. Now, I just know this is just going to happen. Home service professionals are gonna be able to buy ads in the MarketPlace Services section so that if someone goes in and they type electrician, you can buy your way to the top. I guarantee it.
So, if you are a home service professional and you’re not on Handy or on Home Advisor, I don’t know if you have to opt in or if it auto feeds, I don’t know what the case is right now, I’ll have to look into it more. But you definitely need to get on those platforms because there are going to be people that are starting to look for home services on Facebook and can be connected with you. It’ll be another lead source. Historically it’s been so hard to get home service leads through Facebook. So, check it out.
Again, Adam with ParaCore. Let me know if you have any questions on this video. Thanks for watching, as usual.
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