Pay-per-click (PPC) in digital marketing is when advertisers pay a fee each time one of their ads is clicked.
Using Google Ads (also known as Google Adwords) and other platforms, PPC is a cost-effective method that lets you ‘buy’ direct visits to your website, instead of relying on organic discovery through searches.
Some business owners are just starting out with PPC as a new tool in their marketing kit.
Other clients have done their own PPC campaigns for years, but with growth, are running low on time.
In both situations, here’s why looking at PPC management options is a smart move to secure the qualified traffic and prospective customers you need.
The Benefits of Outsourcing PPC
More Cost-Effective
The price tag for using a PPC agency might sound daunting, but it’s more cost-effective than you might realize.
True, management agencies require management fees, but it’s nowhere near the expenses of hiring a full-time PPC expert or house team.
Outsourcing PPC is also a better use of time management, avoiding in-house setup and training.
Access to PPC Optimization Software
Outsourcing your PPC campaign also means that you don’t have to pay for the software that is essential for campaign optimization.
Here’s a look at some of the tools that ParaCore subscribes to and works with every day to optimize every campaign to the fullest: https://www.paracore.com/blog/the-best-ppc-tools-of-2022
Dedicated Expertise Right Away
PPC is difficult. There are so many options with PPC, and it can be overwhelming to keep everything—campaign types, negative keywords, bid strategies, messaging, etc.—under control.
You need to know exactly what keywords to use (and which terms to exclude), what to include in your ad copy, how much to bid, where and when to run your ads, and more to run a high-performing campaign
If you don’t know what you’re doing, you’ll soon blow your ad budget as you learn what works and what doesn’t. It could be weeks or months (and thousands of dollars) before you get an effective system in place.
Years of Insight and Experience to Draw On
Digital advertising is constantly changing, and a strong PPC campaign strategy takes time to manage.
Instead of wasting your time reacting, you can have a team that is proactively anticipating trends in your industry to shape your marketing campaigns. Since PPC management services work on multiple accounts, strategists have years of experience seeing past successes and mistakes.
Standing Apart from Competitors
It’s getting more challenging to stand out from your competitors, especially in the digital world. It takes more to succeed than SEO and a well-designed website; PPC is a necessary part of the equation when it comes to meeting marketing goals.
If you’ve run PPC campaigns before that had average results, it’s very possible that your competitors weren’t advertising in that space yet. Chances are, they are now, or will be very soon.
Using Metrics for Positive Change
Tracking and monitoring are central when it comes to successful PPC campaigns.
Taking the time to not only dig into metrics but understand exactly what is working and what changes need to be implemented are standard best practices.
When you outsource your PPC services to an agency, they do the analysis for you, sending monthly reports with results, insights, and next steps for business growth right to your desk.
What to Look for in a PPC Agency
You don’t want to waste money with unreliable digital marketing agencies. Click here for more details on red flags to look out for, and specifics to search for in your next PPC agency.
At ParaCore, we’re a proud ‘red-flag-free’ company, and our team of experts is eager to share all the amazing advertising campaigns we’ve made for our clients and apply them to your company!
Case Study: Oswalt Law Group
Oswalt Law Group wanted to grow a specific practice area in their firm through PPC, but the high cost per lead was preventing them from doing so. They needed lead cost to drop to make scaling the practice a reality.
ParaCore created four new landing pages for each lead type for the practice area, which boosted user relevance. We also segmented keywords into four separate Google Ads campaigns to have more control over the budget for each lead type.
Within 90 days, Oswalt Law Group saw a 99% increase in conversions with the same ad spend, with a 50% decrease in cost-per-lead.
PPC campaigns are only effective when they’re created properly and monitored consistently.
If you’d rather spend your valuable time on your business goals than your campaigns, contact us at ParaCore to jumpstart your PPC advertising!
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Shaun Schulman
Black Pearl Mail
400% Increase in Lead Volume
“We wanted to get ads out there and get business right away. That was goal number one. And when we found ParaCore, we just hit the ground running and within a month we were having results.”
Rick Pedley
PK Safety Supply
8X Return on Ad Spend
“My target has always been 5:1, so 500%. And since we've been with ParaCore it's been 7:1 and 8:1 some months.”
Chad Nikkel
Aquaman Pools
Dramatic Drop in Cost Per Lead
“Our lead cost has dramatically dropped over time, and part of that was the relationship with ParaCore, them understanding my business.”
Vicki Mayo
Touchpoint Solution
Expert PPC Partnership
“They actually care. They care about my business. They care about myself, my team, and it's really apparent. And I wanted a place where I wasn't just a number and I wanted expert service and a very high touch type place. And that's what I got with Paracore.”