You’ve invested in a new company landing page, but conversions aren’t coming through. Why not?
Here’s the first question we would ask: Is what you’re offering worth it?
So many landing pages say “Contact us for a free consultation,” or “Complete the form to learn more,” right?
These are the weakest options you can use. Why? There’s no value for the visitor.
Yes, your time to contact them back is valuable, but that’s exactly the issue: these kinds of offers are all about the company, not the consumer. They don’t convert people who are on the fence about giving your company a try.
A landing page is designed specifically to convince visitors to act. That’s why it’s vital to have a strong offer that convinces people to take the next step and become a potential customer.
The best kind of offer is one that has the following:
- A high perceived value, not just monetary, but helpful or informative.
- Quick and easy to access, or have delivered by email
- Positions you as the knowledgeable, trusted expert
Instead of “Click here for a free consultation,” here’s some different incentives to consider for your landing page:
Free template, spreadsheet, or checklist. This is an easy offering that can have a big impact. By providing these documents for free download, you’re helping your audience gain knowledge, feel more organized and confident, and ultimately, build trust in your expertise.
Free e-book or e-guide. Do you find yourself giving the same advice to clients repeatedly? Put in a downloadable e-book! When you offer a free e-book designed to inform your audience, you’re positioning yourself as an expert who cares about educating the public. Don’t worry about assembling pages upon pages, though; it’s more about the quality of the content than the page count!
A quiz. When the questions are answered, the user comes on a landing page that invites them to learn more or enter their email address to view the full results. Asking specific questions is another simple way to convince visitors that you are the expert that they should work with!
A post-click landing page. When the user provides their contact information, they get access to the information that’s behind the form. Keep in mind that the resource must be so valuable that the user is willing to hand over their email address for it!
Not every one of these suggestions will work for your landing page or your company. If you need a hand to figure out which offer will have the most impact on your conversion rate, reach out to us!
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Black Pearl Mail
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PK Safety Supply
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Touchpoint Solution
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