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What’s the smarter choice: partnering with a full-service agency that offers all services in one, or working with a number of niche agencies that specialize in each area needed?
Both have pros and cons – let’s explore them both!
Full-Service Agency Pro: Everything is in one place.
From a collaboration and communication perspective, it’s quite a bit easier! You typically work with one account manager who runs traffic control within the agency. A lot of the work can be done in-house. They’re all in the same office and working together to some degree. You’re having meetings maybe once a week.
Sounding good, right?
Full-Service Agency Con: They can’t be amazing at everything.
When you get in the realm of 100 people working at the agency, the departments act as a kind of mini-agencies. Theoretically, they might perform well as a whole. But when you examine each element, you’ll likely find that certain areas have better focus, expertise, and impact than others. So while your social media might be thriving, your PPC is running on autopilot.
It might be easier to manage on your end, but are you getting the results you really want in the end? And is it worth it?
Niche Agency Con: More complicated to manage.
If you work with different agencies, you’re guaranteed to have more meetings, contracts, pricing structures. Plus, it’s a little trickier to keep everyone connected and working towards the common goal.
Niche Agency Pro: Experts focused on your specific marketing need.
At ParaCore, we only do pay-per-click advertising. That’s all we do: work on optimizing campaigns. When it comes to our performance, I rarely see a full-service agency competing at our level. It’s as simple as that.
So, in summary, when making an agency decision, it comes down to what’s most important to you.
- Do you want to have everything in one house, knowing one or two areas will have amazing results, and other areas will be more average?
- Or is it better to dedicate a little bit more on the management side, but have each facet of your marketing operating at a higher level?
What do you think? Reach out to us and let us know!
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“They actually care. They care about my business. They care about myself, my team, and it's really apparent. And I wanted a place where I wasn't just a number and I wanted expert service and a very high touch type place. And that's what I got with Paracore.”